I designed performance-first creative for paid social, built to generate clicks, conversions, and cut-through on Meta platforms at every stage of the funnel. I set up and managed Meta ad campaigns across YOTEL Edinburgh and Northern Edge Marketing clients, A/B testing creatives and refining audience targeting to drive measurable results. The creatives and audience segmentation I introduced reduced cost-per-click by over 50% on multiple campaigns while increasing ticket sales. I also drove a 200% increase in ticket sales for Thriving Through Turbulence, and delivered a 200% increase in leads and conversions across Northern Edge client accounts.