Client
N/A
Service Provided
Web Design, UX Research
The Brief:
Designing a web application for a hypothetical luxury clothing company.
1
Gathering Insights
To gain a deeper understanding of the luxury fashion market, I conducted extensive research into the segment through reading research papers, online reviews, and customer feedback.
2
User Research
Six individuals completed an online questionnaire to provide insights into users' wants and needs, while in-depth, face-to-face interviews were conducted with four participants to gather more detailed and comprehensive data.
3
Brainstorming
Idea generation followed a structured process, beginning with a 15–20-minute rapid ideation session to freely explore all potential concepts. This was followed by a mind-mapping exercise to uncover connections and fresh perspectives, leading to the refinement of promising ideas through the SCAMPER method for further development.
4
Final Result
5
